WHAT WE NEED FROM YOU | FORMATS AND SIZES | AD BASICS | REQUEST QUOTE

How is an advertisement produced? It all comes down to a few basics. When readers look at your ad what do they see first? Research indicates that readers typically look at (in order):

One method of making sure your ad gets read is to arrange elements in that order, top to bottom. However, your ad should also lead with its strongest element. Sometimes the visual may be secondary to the headline. In that case you may decide to put the headline first. A caption may not be necessary at all times and often you'll want to include additional elements such as secondary illustrations or a coupon box.

While this isn't the only way to design an ad, it is an easy to implement, successful formula for many types of products or services.

We customize this formula with an existing, or new, brand image for your business.